Search Engine Optimisation

Centrality Media has found that SEO has become an important service to offer particularly with those companies / brands who are making their first foray into online marketing. Without the solid foundation of SEO, the opportunity of generating free organic traffic to a site or microsite is lost, particularly when you apply the other marketing [...]

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Blog outreach

Centrality Media has a huge database of blogs across a wide range of verticals.  Within these blogs we can seed editorial copy as well as links and video content.  This service really constitutes an online PR approach. Blogs can carry particularly strong influence as they are often very niche in their topics, have loyal and [...]

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Twitter marketing

Twitter is the hottest social platform right now.  Everyone is getting involved in this ever expanding phenomenon. Bill Gates, CNN, your local news, local businesses all have twitter accounts to grow their network of twitter followers.  Even The Pope has a Twitter account! People are using Twitter to promote themselves, to generate new fans, leads, [...]

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Social network seeding and media buying

Never before has there been such a strong call to market on social networking sites; and particularly on Facebook.  The sheer volume of users on social networking sites is staggering. To put this volume into perspective, if Facebook was a country it would be the third largest in the world (by population)! Here are the [...]

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Facebook community building

When one is trying to engage with users on Facebook for marketing purposes, it is always recommended to keep them within the platform as opposed to tearing them away to other sites.  It is best to make friends and build rapport with users before even considering selling to them.  Facebook is about relationship marketing, not [...]

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Strategic consultancy and campaign planning

Success in social media marketing always begins with a well defined strategy, a vivid understanding of a client’s objectives / measures of success, as well as with providing a means to offer transparent and fully accountable reporting which clearly demonstrates return on investment. Centrality Media can offer social media strategy which accounts for all of [...]

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