AudioLiterate
AudioLiterate is the best site for streaming and downloadable free audiobooks.
Canon 50mm Lens Reviews
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Speedglas 9002x
The Speedglas 9002x is simply the best auto darkening welding helmet on the market. If you’re looking for a review of the helmet, then don’t hesitate to check out www.speedglas9002x.com
Designer Handbag Purse
If you’re looking for the best designer handbag purse then this www.designerhandbagpurse.com is your one stop shop for the best reviews of designer handbags and purses.
Tumi Bag Reviews
Tumi is one of the primary luggage makers on the planet and has become the company of choice for the globe’s most discerning travelers and business people.
There are a wide range of Tumi bags ready for use to the modern traveller.
Tumi bags have been really highly esteemed by their customers since they launched over 25 years ago. This is mostly because all of their bags are of an excellent quality and because they are oozing style and a true sense of luxury.
Tumi bags are also produced with cutting edge and innovative materials, including their signature ballistic nylon. In fact, Tumi bags are so creative, that they have been awarded over 100 patents for product design and component parts, and have won innumerable international honours from lifestyle and consumer media. A few of their signature materials include their ballistic nylon and full grain napa leather. The Tumi bags range exemplifies their growing ability to anticipate customers’ needs and organize the travel and business experience.
A further basic aspect of Tumi bags is the world-class service that their customers enjoy. This includes their comprehensive product guarantee, global repair and customer service departments and around-the-clock assistance through tumi.com. Furthermore, Tumi’s complete and free Tracer system helps rejoin customers with their misplaced or stolen belongings.
If anyone says that Tumi bags are prohibitively exorbitant then they are wrong. Tumi bags will last you a lifetime and you can’t put a price on that.
Tumi is sold in over 140 Tumi outlets from New York to Paris and London to Tokyo, as well as the planet’s top retail and specialty stores in over 65 countries.
It is potentially even easier to describe what Tumi hasn’t embodied in their range instead of the vast selection that they have. Besides Tumi’s incredible luggage line, they have a lot of every day essentials that are made of the best quality and sure to accomodate the requirements of everybody on your list. The Tumi line also includes fashionable portfolios, identification sleeves, key chains and even brollies. You would assume that with all of these amazing perks that Tumi has to offer to its customers that this would be a very costly line. Yet, to the surprise of many, Tumi is still very affordable and of a very high quality.
The manufacturers of Tumi have made their mark in innovative luggage wear that is ambitious, a la mode, innovative, and best of all cost effective. If you are a regular traveler, you must consider purchasing Tumi Luggage. The sturdiness standard of this project is beyond belief, all without giving up any quantity of style. Tumi clearly keeps their buyer’s needs in mind when designing each and every product they offer. So, if you want caliber, style, and boutique convenience then look no further than Tumi. In fact, look to them for just about any other travel need you have.
If you are longing for a Tumi review site that incorporates Tumi bags, Tumi luggage, the Tumi Alpha range, the Tumi tech range, a Tumi backback, a Tumi sale, a Tumi briefcase, a Tumi carry on, a Tumi wallet the only place to visit is tumireview.com.
The world is obsessed with Facebook
The World Is Obsessed With Facebook from Alex Trimpe on Vimeo.
Predictions for online advertising in 2011
Much has been said of ‘likes’, followers and views in 2010 as the social media marketing industry has tried to emphasize the value of engagement to clients. However, while there is most certainly value in engagement, it has and always will be fairly difficult to quantify, particularly if it is not at a massive scale; i.e. sales spikes can be matched to graphed mass engagements. In response to this many social platforms and third parties have grown up over the past year and have been working hard at maturing their ad platforms and reporting tools. Brands, companies and the advertisers acting on their behalf are now faced with an exciting year ahead as there are many more marketing channels and targeting opportunities available.
There have been some interesting trends developing over the last year and we will now outline them and look at how they might become more important to clients and advertisers alike in the coming year.
The rise of local advertising and promotion with location technologies
2010 saw an enormous surge of activity around location based technologies. This was helped mainly by the now almost universal adoption of smartphones and their seamless integration with social media platforms. Foursquare ruled the roost for the majority of 2010 with it’s innovative location based tagging technology and was accompanied by a number of other interesting services; Yelp and Shopkick to name a couple. Then the mighty Facebook came along and stirred things up with its Places service.
From a user perspective these location based technologies augment the social media experience into the physical world; you can find out which of your friends are physically closest to you for example. However, the real benefit to business has come in the form of blending this technology with loyalty rewards and deals. For example, if you regularly check into Joe Blogs’ cafe using your location app on your iPhone you could earn the right to a free coffee. Another slightly different form of local advertising has grown up in the form startups like Groupon and Wowcher. These focus on community backed discounts for local products and services. If you can get x amount of your friends to join a time-sensitive offer for the local business y, you will all be elegible for the discounted product or service. Groupon or whoever then get a kickback for having introduced a significant amount of new custom to business y. It’s an elegant system and one that is proving to be very successful judging by Groupon’s meteoric rise in the last few months. These are an incredibly powerful developments that show true innovation in marrying together the dynamism of social networks with real-world benefits. This is surely a trend that will continue to grown in 2011.
Influencers will become the celebs of the web
More than ever before consumers are scouring the web for travel recommendations, product specs, restaurant reviews etc. It comes as no surprise that brands and those that represent them are desperately analysing, reviews, blog posts and Twitter feeds to see what consumers are saying about them. I experienced this first hand recently when having failed to get anywhere with my home Broadband provider (Virgin Media, I know you’re listening). I’d been trying the normal channels for assistance – foreign call centers etc. It was extremely frustrating so I decided to fire up my company Twitter profile (7.5k followers) and complained about the lack of connectivity and said I though about leaving them. Sure enough within a minute I had a reply with a direct number to a UK rep. They arranged an engineer to come the same day and my problem was sorted. Well done Richard Branson! They are clearly putting Twitter to excellent use as an eCRM tool. Now I wonder whether they would have responded that quickly had I only 50 followers? In an interesting thought. Anyway, this goes some way to demonstrating the importance attributed to influence online these days and it was nice to have experienced it first hand. Us social media marketers are so used to reporting on others’ experiences and proselytising about how our industry can identify influencers and nurture them to the benefit of your brand, but I can now continue saying this with a little more confidence!
Traditionally, the measure of importance pinned on to these mentions was how big a readership a blog had or how many Twitter followers a user had. While these factors are important they are not necessarily a true measure of the influence a specific touch point might have. There have been many attempts to rationalise the influence data that can be gathered from individuals and rank it against others. Automatically correlating sentiment with influence is pretty hard and there are some big boys in the market like Radian6, Lithium and Meltwater Buzz (too pushy a sales team IMHO if you’re listening!). While they all have lovely GUIs and pretty charts, they are generally a little overpriced. There isn’t much they can tell you that you can’t readily find out using a bit of savvy and a collection of other tools. Which is what we do. They also lack a human interpretation of machine gathered intelligence which is where Centrality Media tries to make up the difference. There is a very cool service called Klout which sits on top of Twitter and measures the influence and potential reach of Twitter profiles. Below is what they do in their own words…. Oh, and did I mention they are free?
What is the Klout Score?
Understanding the Influence Metric
Klout Score
The Klout Score is the measurement of your overall online influence. The scores range from 1 to 100 with higher scores representing a wider and stronger sphere of influence. Klout uses over 35 variables on Facebook and Twitter to measure True Reach, Amplification Probability, and Network Score.
True Reach is the size of your engaged audience and is based on those of your followers and friends who actively listen and react to your messages. Amplification Score is the likelihood that your messages will generate actions (retweets, @messages, likes and comments) and is on a scale of 1 to 100. Network score indicates how influential your engage audience is and is also on a scale from 1 to 100. The Klout score is highly correlated to clicks, comments and retweets.
We believe that influence is the ability to drive people to action — “action” might be defined as a reply, a retweet, a comment, or a click. We perform significant testing to ensure that the average click-through rate on links shared is highly correlated with a person’s Klout Score. The 25+ variables used to generate scores for each of these categories are normalized across the whole data set and run through our analytics engine. After the first pass of analytics, we apply a specific weight to each data point. We then run the factors through our machine-learning analysis and calculate the final Klout Score. The final Klout Score is a representation of how successful a person is at engaging their audience and how big of an impact their messages have on people.
True Reach
True Reach is the size of your engaged audience. We eliminate inactive and spam accounts, and only include accounts that you influence. To do this we calculate influence for each individual relationship taking into account factors such as whether an individual has shared or acted upon your content and the likelihood that they saw it.
True Reach is broken into the following subcategories:
Factors measured: Followers, Mutual Follows, Friends, Total Retweets, Unique Commenters, Unique Likers, Follower/Follow Ratio, Followed Back %, @ Mention Count, List Count, List Followers Count.
Amplification Probability
Amplification Probability is the likelihood that your content will be acted upon. How often do your messages generate retweets or spark a conversation? The ability to create content that compels others to respond and high-velocity content that spreads into networks beyond your own is a key component of influence.
Amplification Ability is a composite of the following subcategories:
Factors measured: Unique Retweeters, Unique Messages Retweeted, Likes Per Post, Comments Per Post Follower Retweet %, Unique @ Senders, Follower Mention %, Inbound Messages Per Outbound Message, Update Count.
Network Influence
Network Influence is the influence level of your engaged audience. Engagement is measured based on actions such as retweets, @messages, follows, lists, comments, and likes. Each time a person performs one of these actions it is a testament to the authority and the quality of your content. Capturing the attention of influencers is no easy task, and those who are able to do so are typically creating spectacular content. Network Score looks at the Klout score of each person who interacts with you to determine:
Factors measured: List inclusions, Follower/Follow Ratio, Followed Back %, Unique Senders, Unique Retweeters, Unique Commenters, Unique Likers, Influence of Followers, Influence of Retweeters and Mentioners, Influence of Friends, Influence of Likers and Commenters
Anyway, as you can see, this is a great free service which is far reaching in its features. We expect there to be a lot of emphasis placed on influence in 2011 as the industry is forced to further rationalise ROI to its clients.
Segmentation of social networks
Zuckerberg’s vision of an ever expanding hyper-connected and open social web seems to show no sign of abating. However, it seems that a growing group of early adopters are experimenting with new platforms to communicate and share with smaller audiences. Path is proving itself as a platform even though it limits its social networks to 50 users. Fast Society is a new iPhone communication service which allows the user to create small groups to text with on the fly. The groups are transitory but practical, lasting only 3 days. Facebook’s revamped Groups feature allows users to segment their friends into personal, professional and interest based communities. The benefit of this feature is quite obvious. Having not made it into work due to a ’bout of flu’, it allows one to discuss with friends what fun was had the night before without the boss finding out! Keep an eye out for further segmentation in 2011 as social media users search for a deeper, more intimate social networking experience.
Brands and businesses to become more like media companies
Social media has allowed businesses and brands the opportunity to generate their own news instead of relying on the traditional PR channels to disseminate publicity. Through agencies such as Centrality Media, companies can more effectively utilise social media to get their message across to a far more targeted and receptive audience than ever before. It is now possible to effectively manage budgets so that more focus can be placed on generating high quality content which is better suited to their audiences. We can see brands such as Doritos aligning themselves with music artists and generating fresh, rich and engaging content for their consumers. Brand loyalty is strengthened as more value is attached to their publicity. We are sure to be seeing more brands and businesses getting involved with this media driven approach to publicity in the coming year.
Generation Y Likes Facebook More Than Television
If you have deja vu seeing statistics like these, join the club: Some 81 percent of affluent Generation Y adults logs on to Facebook daily.
That comes from an L2 Think Tank report released today about how this demographic consumes media.
This group appears to pay more attention to Facebook than any other type of media. Those who log on to the site every day amounted to nearly double those who on watch television on a daily basis.
The same goes for how Facebook compares to blogs and newspapers, which seems like less of a surprise, given the age group of the study.
L2 surveyed 535 people, with an average age of 27 and an income that the researcher calls “on a trajectory to earn more than $100,000 in the short term and double their income within the next five years.”
Knowing their income potential makes the following statistics very juicy for marketing types: 63 percent of the survey respondents use social media to interact with brands. More than half of them say that Facebook — plus blogs and brand videos — impacts their opinions of products.
This group does have some fans of the written word, and four out of five of those who read news on a daily basis get it from digital sources. Almost half of the survey respondents read blogs every day.
Readers, what sort of potential do you see in the statistics from L2? How might you fine-tune your marketing plans based on this research?
Credit goes to AllFacebook.com
Search Engine Optimisation
Centrality Media has found that SEO has become an important service to offer particularly with those companies / brands who are making their first foray into online marketing. Without the solid foundation of SEO, the opportunity of generating free organic traffic to a site or microsite is lost, particularly when you apply the other marketing activities which we offer.
An SEO project always begins with meticulous research and planning. It is important to get this element in place before considering to actively begin seeking backlinks. The strategy will typically take between two to four days to complete and the offsite optimisation should always be an ongoing process which continues on a month by month basis.
If you want to find out more about these or other services then please do get in touch.
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