About Us

Centrality Media is a social media marketing company dedicated to delivering the best in strategy and campaign execution.

Why ‘centrality’? Centrality is a term in social network theory which relates to the measure and value given to an individual or a node in a social network relative to their position and degree of influence. It is through careful consideration of social network theory and influence that Centrality Media builds its strategies and methodologies.

Sadly, there are many practitioners of social media marketing who surround themselves in loose language and flimsy guarantees. It is out of a need to address these issues that Centrality Media was born. It is our belief, that through our scientific approach, we can offer the best value to our clients.

The Centrality Media team consists of a collective of pan-European social media and blog outreach experts led by founder, James Fraser

James has worked in digital marketing for many years; firstly in the field of SEO, PPC and affiliate marketing before going on to establish his name in the world of viral marketing. In 2005/6 James worked for the London and Bristol based agency, Rubber Republic, where he was charged with spearheading their seeding strategy and services to support their creative division.

Following this, his highly sought after expertise landed him the role of Strategy Director for Diffusion Media Group’s, The 7th Chamber (one of the world’s most established viral agencies and former owner of www.kontraband.com).

James left Diffusion Media Group in March 2010 to establish Centrality Media LLP.

James has provided social media strategies and overseen the execution of campaigns for many global brands including Nike, Disney, Nokia and Microsoft.